Just like you have invested in branding your Cafe or coffee shop’s interior, your disposable coffee cups should also speak for your brand. One great way of impressing your customers and selling more is to use branded coffee cups to sell your coffee. That increases your brand visibility by offering you a cost-effective advertising model.
However, the design of your coffee cups deserves attention. The design is what impresses your customers and makes your brand stand out. Note that even the best coffee can feel boring when served in a generic paper cup. So it is essential to invest your time and effort in designing your coffee cups. Here are some tips you can use to create the perfect custom paper coffee cups to make your brand stand out.
Ensure the text is big and easy to read
When designing your disposable paper coffee cups, keep the text large and easy to read and avoid squeezing too many writings in the design. Since coffee cups are cylindrical, adding a lot of text leaves your customers confused trying to read the information. It is best to keep the text large, simple, and easy to read even from afar. Choose bold and catchy phrases and try to limit your design to 15words or less. Include your brand name, logo, and a key selling point of your brand.
Consider the shape of the coffee cup.
Keep the shape of the coffee cup in mind when designing the graphics. Disposable paper coffee cups usually come in a cylindrical design. Steer clear from designs that are dependent on a flat surface or straight lines to look impressive. While a design might look excellent on a screen, it might appear distorted in a coffee cup. Emphasize simple graphics that do not lose their shape and appearance when transferred to the cylindrical shape of a disposable coffee cup.
Avoid rasterized graphics
When designing your disposable coffee cup graphics, avoid rasterized graphics that risk your logo looking pixelated and blurry when enhanced to a larger size. That means that graphics that might look good on a small espresso cup might be less impressive on a larger coffee cup.
Opt for custom paper coffee cups with a professional design to attract more customers. Ask your designer to use vector graphics that scale up perfectly while preserving your logo’s original shape and appearance. These graphic elements may not seem relevant, but they ultimately affect the look and feel of your disposable paper coffee cups.
Focus on visibility
Many restaurants and coffee shops use disposable paper cups to incorporate an impressive and eye-catching design to sell their brand. When designing your coffee cups, focus on enhancing your brand’s visibility by using a bold and distinctive design that even passersby can spot from a distance away. You have few seconds to catch the attention of people and remind them about your brand. So, focus on boldness and visibility by big, bold, and eye-catching logo.
Get custom paper coffee cups from a reliable supplier who can deliver a professional design with your logo, name, and any other branding.